When it comes to sales and the roles associated with it, such as generating leads, cold calling, client acquisition, and more, one cannot compromise on the standard operating procedure (SOP), which contains certain guidelines and rules to abide by. This is when you need a handbook for outbound calling for public adjusters, and in this case, a guide navigating through the rules to be followed for the most confident and lucrative closing for your client. As a public insurance adjuster, your role is to counsel your client (policyholder) on their insurance claim so they receive a fair and maximum settlement from the insurance company.
This is just what we shall understand here: how you can get the maximum amount of settlement for your client, just by following the rules stated below. This shall allow you to comfortably navigate the insurance claiming process, as well as when you are looking to acquire new clients and build brand awareness.
Rules To Be Followed During Outbound Calling For Public Adjusters
One must follow a strict set of federal, state, and ethical rules, especially during the process of lead generation for public adjusters, followed by spreading brand awareness, and working through the actual insurance claim process. Thus, below you will find these rules that will not only protect you from hurting your reputation, legal repercussions, loss of license, and more such issues:
1. Calling Hours and DNC Lists
For public adjuster lead generation, calls are strictly limited to between 8 a.m. and 9 p.m. in the recipient’s local time zone. You must not call numbers registered on the National DNC Registry while maintaining an internal and company-specific DNC list and honor all opt-out requests for at least five years.
2. Transparency and Claims
During the process of outbound calling for public adjusters, clearly disclose the purpose of the call, whether it is for marketing/sales, claims assistance, or brand awareness. Do not misrepresent the nature of the call. All claims about potential settlement outcomes must be truthful and evidence-based. Public adjusters cannot guarantee a specific outcome or payout amount.
3. Data Privacy and Record-Keeping
Be considerate, especially of privacy, due diligence when working with sensitive personal data gathered by outbound calling for public adjusters to have your and your firm abide by privacy laws in place. Therefore, record all calls, the reason why they were made, the result, consent, and any DNC requests, as it is important to document all calls as this is essential to provide a picture of compliance in the case of an audit or complaint.
4. Caller Identification
At the beginning of every call aimed at lead generation for public adjusters, the caller must clearly state their real name, the name of the public adjusting firm they represent, and a verifiable contact phone number or address. The public adjuster’s actual phone number or an authorized telemarketing number also needs to be displayed on the caller ID, where blocking caller ID on the number is illegal.
5. Value-Oriented Communication
Focus the conversation of public adjuster lead generation on how the service provides value and solves the policyholder’s problems, rather than using generic sales pitches. This will ensure that the pitch you give hits all the pain points the policyholder is facing, instead of making it into a vocal brochure of all the services they offer, rendering it ineffective.
Following The Necessary Rules For Outbound Calling For Public Adjusters
Following the extensive rules governing outbound calls for public adjusters is necessary because it creates an all-inclusive shield for the public adjuster and their firm against severe legal, financial, and reputational repercussions. Non-compliance with federal laws like the TCPA, TSR, and state-specific regulations can result in crippling fines and significant monetary penalties per violation, which can quickly bankrupt a business through class-action lawsuits.
